Expect Quote by Ben Francis

A successful branding program is based on the concept of singularity. It creates in the mind of the prospect the perception that there is…

— Al Ries

We've had to be innovative, in terms of reaching the customer, and that's all been about making it an experiential shopping environment.

— Sara Davies

Cross platform, we have opportunity across all our businesses to not only take the most well-known and high-profile brands and bring them to life…

— Diane Nelson

I think a lot of what we want to do with both the product we're building and the brand is help people make better…

— Evan Sharp

What we have wanted to do is build an amazing brand experience and an amazing way that people can engage with the brand.

— Angela Ahrendts

It can be tricky with branding these days, because everything is kind of branded.

— Yukimi Nagano

Branding is everything - and I mean everything.

— Scott Bedbury

In the beginning it was just about the business - now it's about the brand.

— Richard Branson

I don't think of myself as a brand. Branding to me feels like a position or identity that's frozen in time. I'm more interested…

— David Rockwell

We were presented with limited opportunities to get distribution when we went to retail, so we made the hard decision to build the brand…

— Richelieu Dennis

What we've built is a community-led, purpose-driven, direct to consumer model. It's where the future of brands will go.

— Ben Francis

When I started my company, many people said I shouldn't launch it as a retail concept because it was too big a risk. They…

— Tory Burch