Conscious mind Quote by Ben Cheever
““Joe arrived late again, but cheerful as ever. He told us about dealing with the customer’s FACC. This stood for ‘Fear, Anxiety, Cynicism, and Confusion’. Joe talked us through page four of the bible, regarding the Dichotomy within ‘the Prospect’. This ‘dichotomy’ was between the pospect’s ‘conscience mind’ and his ‘subconscience mind’. The gifted salesman found a link between the two. I waited a little while and then asked if Joe didn’t mean the prospect’s ‘conscious mind and his subconscious mind’. I hoped I’d get a laugh, but nobody noticed, nor was Joe openly thankful to me for the correction.””
About This Quote
Source Interview: Sales training anecdote, 2023
Understanding a prospect’s conscious and subconscious motivations improves persuasion.
In simple terms: Know both mind levels.
Key Takeaway
Align messaging with deeper motivations.
Themes
sales
psychology
communication
Mood
analytical
pragmatic
Type
educational
motivational
When to use this quote
- client meetings
- marketing campaigns
- team training
Key Concepts
consciousness
subconscious
persuasion
Questions to Reflect On
- How can you uncover subconscious concerns?
- When is it risky to probe deeper?
A Different Perspective
Prospects may resist insight.
