Never Quote by B. F. Skinner
“What is sought can never produce the seeking.”
About This Quote
Source Psychology textbook: “Verbal Behavior” by B. F. Skinner, 1957
Desiring something prevents us from actually obtaining it; the pursuit itself blocks fulfillment.
In simple terms: Desire can hinder achievement.
Key Takeaway
Release attachment to desire.
Themes
desire
goal‑setting
psychology
behaviorism
Mood
reflective
critical
Type
philosophical
psychological
When to use this quote
- personal goals
- habit formation
- creative pursuits
- career planning
Key Concepts
self‑control
motivation
paradox of desire
Questions to Reflect On
- What goals are you chasing without success?
- Can letting go change the outcome?
A Different Perspective
Sometimes desire fuels effort; eliminating it may reduce drive.
