Be good Quote by B. C. Forbes
“A young financial writer once brought ridicule upon himself by stating that a certain company had nothing to commend it except excellent earnings. Well, there are companies whose earnings are excellent but whose stocks I would never recommend. In selecting investments, I attach prime importance to the men behind them. I'd rather buy brains and character than earnings. Earnings can be good one year and poor the next. But if you put your money into securities run by men combining conspicuous brains and unimpeachable character, the likelihood is that the financial results will prove satisfactory.”
About This Quote
Emphasizes valuing character and intellect over short‑term earnings when choosing investments.
In simple terms: Invest in people, not just profits.
Key Takeaway
Prioritize leadership quality over financial metrics.
Themes
investment
leadership
character
financial analysis
Mood
analytical
pragmatic
Type
financial
philosophical
When to use this quote
- stock selection
- portfolio building
- career advice
Key Concepts
human capital
ethical investing
Questions to Reflect On
- How do you assess a leader’s integrity?
- Can earnings still matter in certain sectors?
A Different Perspective
Character may not guarantee financial success.
