Epidemics Quote by Ava DuVernay
“Folks can look at this issue and read it and it can feel like medicine, it can feel epidemic. We wanted this to hit people in their gut, and the hope is that by doing that, we can get more people to think more deeply about these issues.”
About This Quote
The creator aims to provoke strong emotional reactions to social issues, hoping that visceral impact will inspire deeper contemplation and dialogue among audiences.
In simple terms: She wants media to spark gut‑level reactions and thought.
Use emotional storytelling to drive social awareness.
Themes
Mood
Type
When to use this quote
- public health campaigns
- social justice documentaries
- educational outreach
- marketing strategies
Key Concepts
Questions to Reflect On
- How can you balance shock with constructive messaging?
- What stories have moved you to think differently?
Emotional shock can alienate some viewers.