About Wilbert J. McKeachie
Wilbert James "Bill" McKeachie was an American psychologist. He served as president of the American Psychological Association, the American Psychological Foundation and the American Association of Higher Education. He was a longtime faculty member at the University of Michigan and the initial author of McKeachie's Teaching Tips: Strategies, Research, and Theory for College and University Teachers, a widely read book on college teaching that was first published in 1951 and more recently in its 14th edition in 2013.
Biography source:
Wikipedia
