Soichiro Honda

Many people dream of success. To me, success can only be achieved through repeated failure and introspection.

— Soichiro Honda

Real happiness lies in the completion of work using your own brains and skills.

— Soichiro Honda

Instead of being afraid of the challenge and failure, be afraid of avoiding the challenge and doing nothing

— Soichiro Honda

“Janganlah melihat keberhasilan dalam menggeluti sesuatu. Tapi lihatlah kegagalan-kegagalan yang dialaminya. Ketika Anda mengalami kegagalan, yaitu mulailah bermimpi, mimpikanlah mimpi baru.”

— Soichiro Honda

If you hire only those people you understand, the company will never get people better than you are. Always remember that you…

— Soichiro Honda

Success is ninety-nine percent failure.

— Soichiro Honda

Success is 99 percent failure.

— Soichiro Honda

The day I stop dreaming is the day I die.

— Soichiro Honda

Never let your failures go to your heart or your successes go to your head.

— Soichiro Honda

If Honda does not race, there is no Honda.

— Soichiro Honda

I could not understand how it could move under its own power. And when it had driven past me, without even thinking…

— Soichiro Honda

Each individual should work for himself. People will not sacrifice themselves for the company. They come to work at the company to…

— Soichiro Honda

There is a Japanese proverb that literally goes 'Raise the sail with your stronger hand,' meaning you must go after the opportunities…

— Soichiro Honda

We only have one future, and it will be made of our dreams, if we have the courage to challenge convention.

— Soichiro Honda

90% of success is failure.

— Soichiro Honda

Man is not interesting without some imperfection

— Soichiro Honda

What we learn through failure becomes a precious part of us, strengthening us in everything we do. So let the tough things…

— Soichiro Honda

Success represents the 1% of your work which results from the 99% that is called failure.

— Soichiro Honda

The value of life can be measured by how many times your soul has been deeply stirred.

— Soichiro Honda

Enjoying your work is essential. If your work becomes an expression of your own ideas, you will surely enjoy it.

— Soichiro Honda