Sheena Iyengar Quotes

27 quotes in 451 categories

• When we speak of choice, what we mean is the ability to exercise control over ourselves and our environment. In order to choose, we must…
• We have the ability to create choice by altering our interpretations of the world.
• In order to 'hold fast' to something, one must allow oneself to be held to something. That commitment may be one of the hardest things…
• It's easy to assume people are conforming when we witness them all choosing the same option, but when we choose that very option ourselves, we…
• A clear right answer and the opportunity to change the options? This is the chooser’s dream.
• The typical Walmart today offers you 100,000 products.
• The key to getting the most from choice is to be choosy about choosing.
• In reality, many choices are between things that are not that much different. The value of choice depends on our ability to perceive differences between…
• The typical American reports making about 70 [choices] in a typical day.
• The phantasmagoria, the actual experience that we try to understand and organize through narrative, varies from place to place. No single narrative serves the needs…
• The expansion of choice has become an explosion of choice.
• First-generation children were strongly influenced by their immigrant parents approach to choice. For them, choice was not just a way of defining and asserting their…
• [Americans] think that choice, as seen through the American lens, best fulfills an innate and universal desire for choice in all humans. Unfortunately, these beliefs…
• The less control people had over their work, the higher their blood pressure during work hours. Moreover, blood pressure at home was unrelated to the…
• As we get older, we get better at choosing in ways that will make us happy. We do a better job at picking activities that…
• Choice is more than picking 'x' over 'y.' It is a responsibility to separate the meaningful and the uplifting from the trivial and the disheartening.…
• What is freedom? Freedom is the right to choose: the right to create for oneself the alternatives of choice. Without the possibility of choice a…
• What you see determines how you interpret the world, which in turn influences what you expect of the world and how you expect the story…
• A person of “good character” was one who acted in accordance with the expectations of his community
• We are sculptors finding ourselves in the evolution of choosing, not in the results of choice.

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