Best Seth Godin Words
- Books work as an art form (and an economic one) because they are primarily the work of an individual. Art
- The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset,… Asset
- The key to getting a reputation for being brilliant is actually being brilliant, not just acting like you are. Acting
- Play a new game, not the older game but faster. Faster
- The first rule of doing work that matters: Go to work on a regular basis. Bases
- Competition validates you. It creates a category. It permits the sale to be this or that, not yes or no. Categories
- There are lots of good reasons to abandon a project. Having a little competition is not one of them. Abandon
- Making promises and keeping them is a great way to build a brand. Brand
- You have brilliance in you, your contribution is valuable, and the art you create is precious. Only you can do, and you must. Art
- You can't fool all the people, not even most of the time. And people, once unfooled, talk about the experience. All
- What people want is the extra, the emotional bonus they get when they buy something they love. Bonus
- You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo. Call
- You can game the social media in the short run, but not for long. Game
- Good marketers tell a story. Good
- Anticipated, personal, and relevant advertising always does better than unsolicited junk. Advertising
- Products that are remarkable get talked about. Get Talked
- By definition, remarkable things get remarked upon Advertising
- By all means, fire the customers who aren't worth the time and the trouble. But understand that the moment you insist the customer is wrong,… Advertising
- Just as we don't spend a lot of time worrying about how all those poets out there are going to monetize their poetry, the same… All
- Not only are bloggers suckers for the remarkable, so are the people who read blogs. Bloggers
- The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to earn the right to make… Another Sale
- I'm not proposing that you let the crowd dictate, or that you work hard to fit in. Far from it. I'm proposing that you know… Accordingly
- Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable. Changing
- Connect, create meaning, make a difference, matter, be missed. Connect
- Genius is the act of solving a problem in a way no one has solved it before. Act
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