The key is to set realistic customer expectations, and then not to just meet them, but to exceed them - preferably in… — Richard Branson Customer loyalty Copy Share Image
Be swift to take advantage of business opportunities. Bigger companies are too cumbersome to move quickly; this can be a competitive advantage… — Richard Branson Advantage Copy Share Image
“As soon as something stops being fun, I think it’s time to move on. Life is too short to be unhappy, waking… — Richard Branson Life Copy Share Image
If you're embarking around the world in a hot-air balloon, don't forget the toilet paper. — Richard Branson Around Copy Share Image
Your company should act as a springboard for ambitious employees, not a set of shackles. — Richard Branson Ambitious Copy Share Image
I am impressed with just the enthusiasm for life and the fact that some of these people are in their 80's, even… — Richard Branson Determined Copy Share Image
I believe that drudgery and clock-watching are a terrible betrayal of that universal, inborn entrepreneurial spirit. — Richard Branson Believe Copy Share Image
Having a personality of caring about people is important. You can’t be a good leader unless you generally like people. That is… — Richard Branson Caring Copy Share Image
Happiness is the secret ingredient for successful businesses. If you have a happy company it will be invincible. — Richard Branson Business Copy Share Image
...making profits is important because it keeps all our people in jobs and, you know, it keeps what we - what we've… — Richard Branson Able Copy Share Image
Whenever I see people getting a bad deal I want to step in and do something about it. Of course, this is… — Richard Branson Altruism Copy Share Image
When we start a new venture, we base it on hard research and analysis. Typically, we review the industry and put ourselves… — Richard Branson Analysis Copy Share Image
Sometimes the riskiest decision you can make is to do nothing. — Richard Branson Decision Copy Share Image
I just love life. I mean, you know, I love every second of it. I love people. — Richard Branson Every second Copy Share Image
If you're hurt, lick your wounds and get up again. If you've given it your absolute best, it's time to move forward, — Richard Branson Absolutes Copy Share Image
Exploration is a wonderful way to open our eyes to the world, & to truly see that impossible is just a word. — Richard Branson Exploration Copy Share Image
Be willing to use yourself to get out there and put the company on the market. If you have to make a… — Richard Branson Business Copy Share Image
I don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds of millions… — Richard Branson Amazon Copy Share Image
I'm a lad of the '60s. I started a magazine to try and end the Vietnam war, but it was a number… — Richard Branson End Copy Share Image
The best way forward is to give more people everywhere greater power to build their own destinies. — Richard Branson Best way Copy Share Image
London is one of the most exciting cities in the world with so many fantastic pubs and restaurants. I would urge people… — Richard Branson Cities Copy Share Image
Just watching Israel bombarding Palestine and Palestine sending one or two little rockets over to Israel - it's just too sad for… — Richard Branson Israel Copy Share Image
Throwing yourself into a job you enjoy is one of the life's greatest pleasures! — Richard Branson Adventure Copy Share Image
About 40 percent of my time is spent on social issues and building new organizations, more for the benefit of the climate… — Richard Branson Benefits Copy Share Image
Screw the competition - focus on good customer service. — Richard Branson Competition Copy Share Image
