Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously. — Nir Eyal Action Copy Share Image
“The easier an action, the more likely the user is to do it and to continue the cycle through the next phase… — Nir Eyal Copy Share Image
“A need to share good news can also be thought of as an attempt to find and maintain social connections.” — Nir Eyal Good news Copy Share Image
“Internal triggers manifest automatically in your mind. Connecting internal triggers with a product is the brass ring of consumer technology.” — Nir Eyal Copy Share Image
“products that require a high degree of behavior change are doomed to fail” — Nir Eyal Behavior change Copy Share Image
“Companies increasingly find that their economic value is a function of the strength of the habits they create.” — Nir Eyal Business Copy Share Image
“Hook Model, — trigger, action, variable reward, and investment — hooks form habits.” — Nir Eyal Habits Copy Share Image
Many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new. — Nir Eyal Company Copy Share Image
“Habits are one of the ways the brain learns complex behaviors. Neuroscientists believe habits give us the ability to focus our attention… — Nir Eyal Focus Copy Share Image
“The Hook Model is designed to connect the user’s problem with the designer’s solution frequently enough to form a habit. It is… — Nir Eyal Habits Copy Share Image
“Researchers believe laughter may in fact be a release valve when we experience the discomfort and excitement of uncertainty, but without fear… — Nir Eyal Comedy Copy Share Image
“When users start to automatically cue their next behavior, the new habit becomes part of their everyday routine. Over time, Barbra associates… — Nir Eyal Everyday routine Copy Share Image
“4. Owned Triggers Owned triggers consume a piece of real-estate in the user’s environment. They consistently show up in daily life and… — Nir Eyal Daily life Copy Share Image
“Of course, the process of accumulating upvotes (and, therefore, points and badges) is highly variable — no one knows how many they… — Nir Eyal Copy Share Image
“Step 2: Codify Hopefully you’ve identified a few users who meet the criteria of habitual users. But how many users are enough?… — Nir Eyal Copy Share Image
“The collection of memories and experiences, in aggregate, becomes more valuable over time and the service becomes harder to leave as users’… — Nir Eyal Investing Copy Share Image
“The Framing Effect Context also shapes perception. In a social experiment, world-class violinist Joshua Bell decided to play a free impromptu concert… — Nir Eyal Carnegie hall Copy Share Image
“The most highly regarded entrepreneurs are driven by meaning, a vision for greater good that drives them forward. Startups are grueling and… — Nir Eyal Business Copy Share Image
“Loading the Next Trigger As described in chapter two, triggers bring users back to the product. Ultimately, habit-forming products create a mental… — Nir Eyal Habits Copy Share Image
“We believe that the Bible is a way God speaks to us,” Gruenewald says. “When people see a verse, they see wisdom… — Nir Eyal Bible Copy Share Image
“3. Variable Reward What distinguishes the Hook Model from a plain vanilla feedback loop is the hook’s ability to create a craving.… — Nir Eyal Copy Share Image
“But external triggers are only the first step. The ultimate goal of all external triggers is to propel users into and through… — Nir Eyal First step Copy Share Image
“an investment in the product serves as the string that pulls the user back. To do this, the habit-forming technology increases the… — Nir Eyal Habit Copy Share Image
“Emotions, particularly negative ones, are powerful internal triggers and greatly influence our daily routines. Feelings of boredom, loneliness, frustration, confusion, and indecisiveness… — Nir Eyal Emotions Copy Share Image
“Remember and Share - Action is the second step in The Hook. - The action is the simplest behavior in anticipation of… — Nir Eyal Avoiding pain Copy Share Image
“By running on two feet and bereft of the body hair typical of other primates, our species gained a massive advantage over… — Nir Eyal Body hair Copy Share Image
“Adding variability increased the frequency of the pigeons completing the intended action. Skinner’s pigeons tell us a great deal about what helps… — Nir Eyal Dopamine Copy Share Image
“Unfortunately, too many companies build their products betting users will do what they make them do instead of letting them do what… — Nir Eyal Copy Share Image
“Rewards of the Self Finally, there are the variable rewards we seek for a more personal form of gratification. We are driven… — Nir Eyal Gratification Copy Share Image
“Then comes the investment. Newcomers are instructed to connect the app to their calendar service, granting Any.do access to the user’s schedule.… — Nir Eyal Investing Copy Share Image
Companies leverage two basic pulleys of human behavior to increase the likelihood of an action occuring: the ease of performing an action… — Nir Eyal Action Copy Share Image
“In a classic Aesop’s Fable, a hungry fox encounters grapes hanging from a vine. The fox desperately wants the grapes. But as… — Nir Eyal Copy Share Image
“there are three ingredients required to initiate any and all behaviors: (1) the user must have sufficient motivation; (2) the user must… — Nir Eyal Copy Share Image
If users are not doing what the designer intended (when users are investing time, effort, etc in your product), the designer may… — Nir Eyal Copy Share Image
“But at its core, Instagram is an example of an enterprising team — conversant in psychology as much as technology — that… — Nir Eyal Habits Copy Share Image
The aim is to influence customers to use your product on their own, again and again without relying on overt calls to… — Nir Eyal Action Copy Share Image
“Ian Bogost, the famed game creator and professor, calls the wave of habit-forming technologies the “cigarette of this century” and warns of… — Nir Eyal Cigarette Copy Share Image
“influencing behavior by reducing the effort required to perform an action is more effective than increasing someone’s desire to do it. Make… — Nir Eyal Habits Copy Share Image
“People often anchor to one piece of information when making a decision. I almost bought the shirts on sale assuming that the… — Nir Eyal Customer Copy Share Image
“Which Rewards Should You Offer? Fundamentally, variable reward systems must satisfy users’ needs, while leaving them wanting to re-engage. The most habit-forming… — Nir Eyal Reward Copy Share Image
![“The Framing Effect Context also shapes perception. In a social experiment, world-class violinist Joshua Bell decided to play a free impromptu concert in a Washington, DC subway station.[lxiv] Bell regularly sells out venues such as the Kennedy Center and Carnegie Hall for hundreds of dollars per…” quote by Nir Eyal](https://sms4smile.com/quotes/i/e61/nir-eyal-1258_carnegie-hall_the-framing-effect-context-also-shapes-p_2520520.jpg)
![“Rewards of the Self Finally, there are the variable rewards we seek for a more personal form of gratification. We are driven to conquer obstacles, even if just for the satisfaction of doing so. Pursuing a task to completion can influence people to continue all sorts of behaviors.[lxxxvi]…” quote by Nir Eyal](https://sms4smile.com/quotes/i/671/nir-eyal-1258_quote_rewards-of-the-self-finally-there-are-th_2198663.jpg)
