“Mailbox delivers something other email clients do not — a feeling of completion and mastery.” — Nir Eyal Copy Share Image
“In the case of internal triggers, the information about what to do next is encoded as a learned association in the user’s… — Nir Eyal Memory Copy Share Image
“Quora found success by connecting the right reward to the intended behavior of asking and answering questions.” — Nir Eyal Habits Copy Share Image
“While a trigger cues an action, motivation defines the level of desire to take that action.” — Nir Eyal Desire Copy Share Image
“Content Every time users of Apple’s iTunes add a song to their collection, they are strengthening ties to the service.” — Nir Eyal Happiness Copy Share Image
“Instead of relying on expensive marketing, habit-forming companies link their services to the users’ daily routines and emotions.[7]” — Nir Eyal Habits Copy Share Image
“Companies who form strong user habits enjoy several benefits to their bottom line.” — Nir Eyal Bottom line Copy Share Image
“Warren Buffett once said, “You can determine the strength of a business over time by the amount of agony they go through… — Nir Eyal Business Copy Share Image
“Fogg posits that there are three ingredients required to initiate any and all behaviors: (1) the user must have sufficient motivation; (2)… — Nir Eyal Copy Share Image
“Perhaps part of the appeal of sneaking in a few minutes on Facebook or checking scores on ESPN.com is our access to… — Nir Eyal Autonomy Copy Share Image
Fogg states that all humans are motivated to seek pleasure and avoid pain; to seek hope and avoid fear; and finally, to… — Nir Eyal Acceptance Copy Share Image
“What would your user want to achieve by using your solution? Where and when will they use it? What emotions influence their… — Nir Eyal Copy Share Image
“Without variability, we figure out what will happen next and become less excited by the experience. The same rules that apply to… — Nir Eyal Animal Copy Share Image
“I owe a particular debt of gratitude to the following people. This book truly would not have been possible without them. Michelle… — Nir Eyal Book Copy Share Image
“As we step into the character’s shoes we experience his or her motivations — including the search for rewards of the tribe,… — Nir Eyal Character Copy Share Image
“A 2010 study found that some habits can be formed in a matter of weeks while others can take more than five… — Nir Eyal Education Copy Share Image
“Users pass through the Investment Phase of the Hook Model each time they send a selfie, doodle, or goofy photo. Each photo… — Nir Eyal Twitter Copy Share Image
“The trigger, driven by internal or external cues, informs the user of what to do next; however, if the user does not… — Nir Eyal Habit Copy Share Image
“users must come to depend on the product as a reliable solution to their problem — the salve for the itch they… — Nir Eyal Copy Share Image
“when something breaks the cause-and-effect pattern we've come to expect — when we encounter something outside the norm — we suddenly become… — Nir Eyal Copy Share Image
“Gourville claims that for new entrants to stand a chance, they can’t just be better, they must be nine times better. Why… — Nir Eyal Behavior change Copy Share Image
“Paid Triggers Advertising, search engine marketing, and other paid channels are commonly used to get users’ attention and prompt them to act.… — Nir Eyal Copy Share Image
“79 percent of smartphone owners check their device within 15 minutes of waking up every morning.[i] Perhaps more startling, fully one-third of… — Nir Eyal Cell phone Copy Share Image
“According to famed Silicon Valley investor Paul Graham, we haven’t had time to develop societal “antibodies to addictive new things.”[cxvii] Graham places… — Nir Eyal Addiction Copy Share Image
“Remember and Share - Variable Reward is the third phase of the Hook Model, and there are three types of variable rewards:… — Nir Eyal Habits Copy Share Image
“Remember and Share - For some businesses, forming habits is a critical component to success, but not every business requires habitual user… — Nir Eyal Business Copy Share Image
“Twitter The “feed” has become a social staple of many online products. The stream of limitless information displayed in a scrolling interface… — Nir Eyal Twitter Copy Share Image
“The Endowed Progress Effect Punch cards are often used by retailers to encourage repeat business. With each purchase, customers get closer to… — Nir Eyal Business Copy Share Image
“When bored, many people seek excitement and turn to dramatic news headlines. When we feel overly stressed we seek calm, perhaps finding… — Nir Eyal Copy Share Image
“Remember and Share - Triggers cue the user to take action and are the first step in the Hook Model. - Triggers… — Nir Eyal First step Copy Share Image
“The most important factor to increasing growth is ... Viral Cycle Time.”[xxv] Viral Cycle Time is the amount of time it takes… — Nir Eyal Growth Copy Share Image
“YouVersion lets religious leaders input their sermons into the app so their congregants can follow along in real-time — book, verse, and… — Nir Eyal Copy Share Image
“for a behavior to become routine it must occur with significant frequency and perceived utility. Attitude change is the movement up the… — Nir Eyal Attitude Copy Share Image
“Internal Triggers When a product becomes tightly coupled with a thought, an emotion, or a pre-existing routine, it leverages an internal trigger.” — Nir Eyal Habits Copy Share Image
“To use the Manipulation Matrix (figure 36), the maker needs to ask two questions. First, “Would I use the product myself?” and… — Nir Eyal Manipulation Copy Share Image
“In 2009, the Twitter homepage attempted to boost motivation. But by 2012, Twitter had discovered that no matter how much users knew… — Nir Eyal Motivation Copy Share Image
“As recent history of the web demonstrates, the ease or difficulty of doing a particular action impacts the likelihood that a behavior… — Nir Eyal Adversity Copy Share Image
“In order to win the loyalty of their users and create a product that’s regularly used, companies must learn not only what… — Nir Eyal Copy Share Image
“The severity of the discomfort may be relatively minor — perhaps her fear is below the perceptibility of consciousness — but that’s… — Nir Eyal Discomfort Copy Share Image
“1. Trigger A trigger is the actuator of behavior — the spark plug in the engine. Triggers come in two types: external… — Nir Eyal Habits Copy Share Image
![“Instead of relying on expensive marketing, habit-forming companies link their services to the users’ daily routines and emotions.[7]” quote by Nir Eyal](https://sms4smile.com/quotes/i/867/nir-eyal-1258_habits_instead-of-relying-on-expensive-marketin_329152.jpg)
![“A 2010 study found that some habits can be formed in a matter of weeks while others can take more than five months.[xxxix] The researchers also found that the complexity of the behavior and how important the habit was to the person greatly affected how quickly the routine was formed.” quote by Nir Eyal](https://sms4smile.com/quotes/i/f91/nir-eyal-1258_education_a-2010-study-found-that-some-habits-can_1944731.jpg)
![“when something breaks the cause-and-effect pattern we've come to expect — when we encounter something outside the norm — we suddenly become aware of it again.[lxxii] Novelty sparks our interest, makes us pay attention, and — like a baby encountering a friendly dog for the first time — we seem to…” quote by Nir Eyal](https://sms4smile.com/quotes/i/07e/nir-eyal-1258_first-time_when-something-breaks-the-cause-and-effe_454730.jpg)
![“79 percent of smartphone owners check their device within 15 minutes of waking up every morning.[i] Perhaps more startling, fully one-third of Americans say they would rather give up sex than lose their cell phones.[ii] A 2011 university study suggested people check their phones 34 times per day.” quote by Nir Eyal](https://sms4smile.com/quotes/i/c19/nir-eyal-1258_cell-phone_79-percent-of-smartphone-owners-check-th_2632321.jpg)
![“According to famed Silicon Valley investor Paul Graham, we haven’t had time to develop societal “antibodies to addictive new things.”[cxvii] Graham places responsibility on the user: “Unless we want to be canaries in the coal mine of each new addiction — the people whose sad example becomes a…” quote by Nir Eyal](https://sms4smile.com/quotes/i/5d2/nir-eyal-1258_addiction_according-to-famed-silicon-valley-invest_2166805.jpg)
![“The most important factor to increasing growth is ... Viral Cycle Time.”[xxv] Viral Cycle Time is the amount of time it takes a user to invite another user, and it can have a massive impact. “For example, after 20 days with a cycle time of two days, you will have 20,470 users,” quote by Nir Eyal](https://sms4smile.com/quotes/i/2c3/nir-eyal-1258_time_the-most-important-factor-to-increasing_1416967.jpg)
![“1. Trigger A trigger is the actuator of behavior — the spark plug in the engine. Triggers come in two types: external and internal.[viii] Habit-forming products start by alerting users with external triggers like an email, a website link, or the app icon on a phone.” quote by Nir Eyal](https://sms4smile.com/quotes/i/7c6/nir-eyal-1258_habits_1-trigger-a-trigger-is-the-actuator-of-b_539667.jpg)