“Reputation is a form of stored value that increases the likelihood of using a service.” — Nir Eyal Reputation Copy Share Image
“[134] West, Nancy Martha, “Kodak and The Lens of Nostalgia” The University Press” — Nir Eyal Nostalgia Copy Share Image
“While a trigger cues an action, motivation defines the level of desire to take that action.” — Nir Eyal Desire Copy Share Image
“Content Every time users of Apple’s iTunes add a song to their collection, they are strengthening ties to the service.” — Nir Eyal Happiness Copy Share Image
“Companies who form strong user habits enjoy several benefits to their bottom line.” — Nir Eyal Bottom line Copy Share Image
“Warren Buffett once said, “You can determine the strength of a business over time by the amount of agony they go through… — Nir Eyal Business Copy Share Image
“Instead of relying on expensive marketing, habit-forming companies link their services to the users’ daily routines and emotions.[7]” — Nir Eyal Habits Copy Share Image
Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves. — Nir Eyal Habit Copy Share Image
“Once you know how often users should use your product, dig into the numbers and identify how many and which type of… — Nir Eyal Copy Share Image
“While influencing behavior can be a part of good product design, heavy-handed efforts can have adverse consequences and risk losing users’ trust.” — Nir Eyal Habits Copy Share Image
“Once a technology has created an association in users’ minds that the product is the solution of choice, they return on their… — Nir Eyal Psychology Copy Share Image
“26 percent of mobile apps in 2010 were downloaded and used only once.[cviii] Further data suggests people are using more applications but… — Nir Eyal Copy Share Image
“Video Games Rewards of the self are a defining component in video games, as players seek to master the skills needed to… — Nir Eyal Adventure Copy Share Image
“The more users invest in a product through tiny bits of work, the more valuable the product becomes in their lives and… — Nir Eyal Investing Copy Share Image
“Stack Overflow devotees write responses in anticipation of rewards of the tribe. Each time a user submits an answer, other members have… — Nir Eyal Copy Share Image
“all humans are motivated to seek pleasure and avoid pain, to seek hope and avoid fear, and finally, to seek social acceptance… — Nir Eyal Acceptance Copy Share Image
“According to famed Silicon Valley investor Paul Graham, we haven’t had time to develop societal “antibodies to addictive new things.”[cxvii] Graham places… — Nir Eyal Addiction Copy Share Image
“Users who continually find value in a product are more likely to tell their friends about it. Frequent usage creates more opportunities… — Nir Eyal Friendship Copy Share Image
“Remember and Share - The Bible app was far less engaging as a desktop website. The mobile interface increased accessibility and usage… — Nir Eyal Bible Copy Share Image
“a 2003 study, which demonstrated that consumers’ preference for an online retailer increases when they are offered competitive price information.[xxxvi] The technique… — Nir Eyal Business Copy Share Image
“In his book, Something Really New: Three Simple Steps to Creating Truly Innovative Products[lviii], author Denis J. Hauptly deconstructs the process of… — Nir Eyal Books Copy Share Image
“The homeowner’s greater willingness to place the large, obtrusive sign on their lawns after agreeing to the smaller ones demonstrates the impact… — Nir Eyal Big changes Copy Share Image
“Research shows that levels of the neurotransmitter dopamine surge when the brain is expecting a reward.[xi] Introducing variability multiplies the effect, creating… — Nir Eyal Computers Copy Share Image
“Fostering consumer habits is an effective way to increase the value of a company by driving higher customer lifetime value (CLTV). CLTV… — Nir Eyal Business Copy Share Image
“When bored, many people seek excitement and turn to dramatic news headlines. When we feel overly stressed we seek calm, perhaps finding… — Nir Eyal Copy Share Image
“The Endowed Progress Effect Punch cards are often used by retailers to encourage repeat business. With each purchase, customers get closer to… — Nir Eyal Business Copy Share Image
“Remember and Share - Triggers cue the user to take action and are the first step in the Hook Model. - Triggers… — Nir Eyal First step Copy Share Image
“Remember and Share - For some businesses, forming habits is a critical component to success, but not every business requires habitual user… — Nir Eyal Business Copy Share Image
“Twitter The “feed” has become a social staple of many online products. The stream of limitless information displayed in a scrolling interface… — Nir Eyal Twitter Copy Share Image
“Consider your reaction the first time you sipped a beer or tried spicy food. Was it tasty? Unlikely. Our bodies are designed… — Nir Eyal Copy Share Image
“two groups of people were asked to complete a task with the help of computers.[cvi] The study participants were initially asked to… — Nir Eyal Computers Copy Share Image
“Although Breaking Bad owes a great deal of its success to its talented cast and crew, fundamentally the program utilized a simple… — Nir Eyal Breaking bad Copy Share Image
“Once a technology has created an association in users’ minds that the product is the solution of choice, they return on their… — Nir Eyal Psychology Copy Share Image
“In the case of internal triggers, the information about what to do next is encoded as a learned association in the user’s… — Nir Eyal Memory Copy Share Image
“Quora found success by connecting the right reward to the intended behavior of asking and answering questions.” — Nir Eyal Habits Copy Share Image
“Mailbox delivers something other email clients do not — a feeling of completion and mastery.” — Nir Eyal Copy Share Image
“To change behavior, products must ensure the user feels in control. People must want to use the service, not feel they have… — Nir Eyal Habits Copy Share Image
“Instagram also alleviates the increasingly recognizable “pain” known as “fear of missing out,” or FOMO.” — Nir Eyal Fear Copy Share Image
Like flossing, frequent engagement with a product, especially over a short period of time, increases the likelihood of forming new routines. — Nir Eyal Engagement Copy Share Image
“Paul Buchheit, Partner at Y-Combinator, encourages entrepreneurs to “live in the future.”[cxxxix]” — Nir Eyal Business Copy Share Image
![“[134] West, Nancy Martha, “Kodak and The Lens of Nostalgia” The University Press” quote by Nir Eyal](https://sms4smile.com/quotes/i/34f/nir-eyal-1258_nostalgia_134-west-nancy-martha-kodak-and-the-lens_3195694.jpg)
![“Instead of relying on expensive marketing, habit-forming companies link their services to the users’ daily routines and emotions.[7]” quote by Nir Eyal](https://sms4smile.com/quotes/i/867/nir-eyal-1258_habits_instead-of-relying-on-expensive-marketin_329152.jpg)
![“26 percent of mobile apps in 2010 were downloaded and used only once.[cviii] Further data suggests people are using more applications but engaging with them less frequently.” quote by Nir Eyal](https://sms4smile.com/quotes/i/13d/nir-eyal-1258_quote_26-percent-of-mobile-apps-in-2010-were-d_1474541.jpg)
![“According to famed Silicon Valley investor Paul Graham, we haven’t had time to develop societal “antibodies to addictive new things.”[cxvii] Graham places responsibility on the user: “Unless we want to be canaries in the coal mine of each new addiction — the people whose sad example becomes a…” quote by Nir Eyal](https://sms4smile.com/quotes/i/5d2/nir-eyal-1258_addiction_according-to-famed-silicon-valley-invest_2166805.jpg)
![“a 2003 study, which demonstrated that consumers’ preference for an online retailer increases when they are offered competitive price information.[xxxvi] The technique has also been used by Progressive, the car insurance company, to drive over $15 billion of annual insurance sales, up from just…” quote by Nir Eyal](https://sms4smile.com/quotes/i/316/nir-eyal-1258_business_a-2003-study-which-demonstrated-that-con_1815215.jpg)
![“In his book, Something Really New: Three Simple Steps to Creating Truly Innovative Products[lviii], author Denis J. Hauptly deconstructs the process of innovation into its most fundamental steps. First, Hauptly says, understand the reason people use a product or service. Next, lay out the steps…” quote by Nir Eyal](https://sms4smile.com/quotes/i/407/nir-eyal-1258_books_in-his-book-something-really-new-three-s_1890151.jpg)
![“Research shows that levels of the neurotransmitter dopamine surge when the brain is expecting a reward.[xi] Introducing variability multiplies the effect, creating a focused state, which suppresses the areas of the brain associated with judgment and reason while activating the parts associated…” quote by Nir Eyal](https://sms4smile.com/quotes/i/3fa/nir-eyal-1258_computers_research-shows-that-levels-of-the-neurot_323768.jpg)
![“two groups of people were asked to complete a task with the help of computers.[cvi] The study participants were initially asked to use their assigned computers to answer a series of questions. The computers provided to the first group were helpful when answering participants’ questions, while…” quote by Nir Eyal](https://sms4smile.com/quotes/i/44d/nir-eyal-1258_computers_two-groups-of-people-were-asked-to-compl_306009.jpg)
![“Paul Buchheit, Partner at Y-Combinator, encourages entrepreneurs to “live in the future.”[cxxxix]” quote by Nir Eyal](https://sms4smile.com/quotes/i/5a9/nir-eyal-1258_business_paul-buchheit-partner-at-y-combinator-en_2425604.jpg)