“Advertising is a craft executed by people who aspire to be artists, but is assessed by those who aspire to be scientists.… — Luke Sullivan Advertising Copy Share Image
“In just a few more years, the current homogenized ‘voice’ of business—the sound of mission statements and brochures—will seem as contrived and… — Luke Sullivan Goals Copy Share Image
![“In just a few more years, the current homogenized ‘voice’ of business—the sound of mission statements and brochures—will seem as contrived and artificial as the language of the 18th century French court.…[C]ompanies that speak in the language of the pitch, the dog-and-pony show, are no longer…” quote by Luke Sullivan](https://sms4smile.com/quotes/i/69e/luke-sullivan-99215_goals_in-just-a-few-more-years-the-current-hom_2627388.jpg)