Keith Belling Quotes

13 quotes in 167 categories

• I hope popchips will be the Vitaminwater of the snack aisle.
• I answer every single e-mail that comes in myself.
• We focused on getting popchips into the hands of tastemakers and influencers wherever they were, from the fashionistas at Mercedes Benz fashion week to the…
• My passion for snacking and search for a great tasting, better-for-you snack sparked my interest in creating what has become popchips.
• Like a lot of snackers, I recognized that snacking is an indulgence and is all about taste.
• Everyone on our team shares a couple passions - putting the fun back in snacking, an entrepreneurial spiriting, and the passion for creating an innovative…
• Marketing is a core part of anything you do.
• My focus has always been on connecting with consumers in a meaningful way.
• Once consumers try popchips, most people really like it and become fans.
• Potatoes are popped, with no oil, using the same technology used in the rice cake manufacturing business. It took a lot of trial and error…
• We have a broad range of snackers - moms, kids and healthy active people.
• We came out with a rice and a corn chip, then quickly decided we needed to focus on potato. It was just too much for…
• I was convinced you were not able to tell a consumer you can have a healthy fried chip or a good-tasting baked chip.

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