Jonathan Ive

We don't do focus groups - that is the job of the designer. It's unfair to ask people who don't have a…

— Jonathan Ive

It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it…

— Jonathan Ive

The iPhone was broadly dismissed. The iPod was broadly dismissed. The iPad was probably more copiously written off as a large iPod.

— Jonathan Ive

The most important thing is that you actually care, that you do something to the very best of your ability

— Jonathan Ive

As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and…

— Jonathan Ive

I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not…

— Jonathan Ive

True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well,…

— Jonathan Ive

What we make testifies who we are. People can sense care and can sense carelessness. This relates to respect for each other…

— Jonathan Ive

The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed…

— Jonathan Ive

Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of…

— Jonathan Ive

Our goal is to desperately make the best products we can. We're not naive. We trust that if we're successful and we…

— Jonathan Ive

It's actually a rare and precious thing to discover what it is you love to do, and I encourage you to remain…

— Jonathan Ive

The design process is about designing and prototyping and making. When you separate those, I think the final result suffers.

— Jonathan Ive

It's a very strange thing for a designer to say, but one of the things that really irritates me in products is…

— Jonathan Ive

The defining qualities are about use: ease and simplicity. Caring beyond the functional imperative, we also acknowledge that products have a significance…

— Jonathan Ive

When you feel that the way you interpret the world is fairly idiosyncratic, you can feel somewhat ostracized and lonely.

— Jonathan Ive

When you do everything to make the very best product, it also means you're very focused on just a few products.

— Jonathan Ive

We shouldn't be afraid to fail- if we are not failing we are not pushing. 80% of the stuff in the studio…

— Jonathan Ive

Make each product the best it can be. Focus on form and materials. What we don't include is as important as what…

— Jonathan Ive

It's important to remember that Britain was the first country to industrialize, so I think there's a strong argument to say this…

— Jonathan Ive

Our goal isn't to make money. Our goal absolutely at Apple is not to make money. This may sound a little flippant,…

— Jonathan Ive

That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make…

— Jonathan Ive