All Jakob Nielsen Quotes
- The best Web sites are better than Reality. Best
- A bad website is like a grumpy salesperson. Bad
- Developing fewer features allows you to conserve development resources and spend more time refining those features that users really need. Fewer features mean fewer things… Allows
- Users are not designers. Design
- Ultimately, users visit your website for its content. Everything else is just the backdrop. Backdrop
- A general principle for all user interface design is to go through all of your design elements and remove them one at a time. All
- On the Web, usability is a necessary condition for survival. If a website is difficult to use, people leave. If the homepage fails to clearly… Answer
- Good information architecture makes users less alienated and suppressed by technology. It simultaneously increases human satisfaction and your company's profits. Very few jobs allow you… Alienated
- Even the best designers produce successful products only if their designs solve the right problems. A wonderful interface to the wrong features will fail. Best
- Inadequate use of usability engineering methods in software development projects have been estimated to cost the US economy about $30 billion per year in lost… Been
- On the Internet, it's survival of the easiest.... Give users a good experience and they're apt to turn into frequent and loyal customers. But ...… Anybody
- The web is the ultimate customer-empowering environment. He or she who clicks the mouse gets to decide everything. It is so easy to go elsewhere;… All
- Usability rules the web. Simply stated, if the customer can't find a product, then he or she will not buy it. Buy
- The usability tests we have conducted during the last year have shown an increasing reluctance among users to accept innovations in Web design. The prevailing… Accept
- Compared to 1999...we cannot quite declare victory, but we can declare progress. Cannot Quite
- ...the book is a manifesto to make the Web atone for the sins of computers and regain a level of simplicity that can put humanity… Atone
- Three Tips: Simplify, Simplify, Simplify. Inspirational
- Throughout this book, we've been evangelizing simplicity, but ironically, the practice of simplicity is not simple. It is easy to build a bulky design by… Adding
- Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other… All
- Clear content, simple navigation and answers to customer questions have the biggest impact on business value. Advanced technology matters much less. Advanced
- If your users have many questions, it's a failure of your primary site design. It becomes not so much customer support, as much as customer… Becomes
- Diversity is power on the Web. Big sites may be bigger, but smaller sites will keep scoring higher for specialized topics, both in terms of… Big
- On average, when you ask someone to perform a task on a site, they cannot do it. It's not their fault; it's the designer's fault. Ask
- On the Web, all advantages are temporary, and you must keep innovating to stay ahead Advantage
- People have to want to change before there's any chance of helping them do so. Any