Greg McKeown

“up in four predictable phases:”

— Greg McKeown

“Less but better.”

— Greg McKeown

“they were not just starting on the race to nowhere?10”

— Greg McKeown

“If you don’t prioritize your life, someone else will.”

— Greg McKeown

“A popular idea in Silicon Valley is “Done is better than perfect.”

— Greg McKeown

I'd rather be honest and lose than be dishonest and win

— Greg McKeown

If it isn't a clear yes, then it's a clear no.

— Greg McKeown

“the faintest pencil is better than the strongest memory”

— Greg McKeown

“Essentialist Thinks ALL THINGS TO ALL PEOPLE ”

— Greg McKeown

If I didn’t already own this, how much would I spend to buy it?

— Greg McKeown

“criteria: “Is this the very most important thing I should be doing with my time and resources right now?”

— Greg McKeown

“In a reverse pilot you test whether removing an initiative or activity will have any negative consequences.”

— Greg McKeown

“LinkedIn CEO Jeff Weiner sees “fewer things done better” as the most powerful mechanism for leadership.”

— Greg McKeown

“while we may not always have control over our options, we always have control over how we choose among them.”

— Greg McKeown

“I must apologize: if I had more time I would have written a shorter letter.”

— Greg McKeown

“Is this the very most important thing I should be doing with my time and resources right now?”

— Greg McKeown

The word priority was singular for 500 years—what does priorities mean—'many many first things.'

— Greg McKeown

The ability to choose cannot be taken away or even given away-it can only be forgotten.

— Greg McKeown

“of the Essentialist involves learning to tell the difference—learning to filter through all those options and selecting only those that are truly…

— Greg McKeown

“Henry David Thoreau (who wrote, “I do believe in simplicity. It is astonishing as well as sad, how many trivial affairs even…

— Greg McKeown

“Life will become less about efficiently crossing off what was on your to-do list or rushing through everything on your schedule and…

— Greg McKeown

“Just make sure to select something that was written before our hyperconnected era and yet seems timeless. Such writings can challenge our…

— Greg McKeown

“activities and efforts to keep in your life, you have to have a system for executing them. You can’t wait until that…

— Greg McKeown

“Many capable people are kept from getting to the next level of contribution because they can’t let go of the belief that…

— Greg McKeown

Essentialism: only once you give yourself permission to stop trying to do it all, to stop saying yes to everyone, can you…

— Greg McKeown

“The way of the Essentialist is the relentless pursuit of less but better. It doesn’t mean occasionally giving a nod to the…

— Greg McKeown

“Frank O’Brien is the founder of Conversations, a marketing services company based in New York that has been named to the Inc.…

— Greg McKeown

We overvalue nonessentials like a nicer car or house, or even intangibles like the number of our followers on Twitter or the…

— Greg McKeown

“As Peter Drucker said, “In a few hundred years, when the history of our time will be written from a long-term perspective,…

— Greg McKeown

“Ray credits this success to their highly disciplined focus on profitability. He has led the company as CEO for thirty-five years, and…

— Greg McKeown

“The way of the Essentialist means living by design, not by default. Instead of making choices reactively, the Essentialist deliberately distinguishes the…

— Greg McKeown

“The results of this research were startling: when there was a high level of clarity of purpose, the teams and the people…

— Greg McKeown

“The way of the Essentialist means living by design, not by default. Instead of making choices reactively, the Essentialist deliberately distinguishes the…

— Greg McKeown

“1. The awkward pause. Instead of being controlled by the threat of an awkward silence, own it. Use it as a tool.…

— Greg McKeown

“The best surgeon is not the one who makes the most incisions;”

— Greg McKeown

“When we forget our ability to choose, we learn to be helpless.”

— Greg Mckeown

“NO IS A COMPLETE SENTENCE. —Anne Lamott”

— Greg Mckeown

Discern the vital few from the trivial Many.

— Greg McKeown

“the role of CEO as being the chief editor of the company.”

— Greg McKeown

Remember that if you don’t prioritize your life someone else will.

— Greg McKeown