Gerald Zaltman
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Gerald Zaltman is a market researcher from the United States, best known for Consumer behavior.
Quick Facts About Gerald Zaltman
- Born
- July 9, 1938
- Nationality
- United States
- Profession
- Market Researcher
- Notable works
- Consumer behavior
About Gerald Zaltman
Gerald Zaltman is the Joseph C. Wilson Professor Emeritus at Harvard Business School and the author and editor of 20 books. His newest book is Dare to Think Differently: How Open-Mindedness Creates Exceptional Decision-Making,. Other books include the international best selling How Customers Think, and Marketing Metaphoria. In 1997 he founded the market research consulting firm Olson Zaltman Associates in partnership with Jerry C. Olson, Professor of Marketing Emeritus, Smeal College of Business at Penn State. Zaltman patented the Zaltman Metaphor Elicitation Technique, a method used to delve into the unconscious thinking that drives behavior.
Biography source: Wikipedia
