Lean thinking defines value as providing benefit to the customer; anything else is waste. — Eric Ries Copy Share Image
Customers don't care how much time something takes to build. They care only if it serves their needs. — Eric Ries Care Copy Share Image
A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty. — Eric Ries Copy Share Image
It doesn't matter if you call it a boom or a bubble. The startup business moves in cycles, and what goes up… — Eric Ries Copy Share Image
Zero invites imagination, but small numbers invite questions about whether large numbers will ever materialize. — Eric Ries Imagination Copy Share Image
“Entrepreneurship is a kind of management. No, you didn’t read that wrong.” — Eric Ries Customer Copy Share Image
A Start Up is an institution designed to thrive in the soil of extreme uncertainty — Eric Ries Business planning Copy Share Image
The Lean Startup has evolved into a movement that is having a significant impact on how companies are built, funded and scaled. — Eric Ries Copy Share Image
Prove to yourself that your business, in micro-scale at least, creates value. If you believe it, you'll find it that much easier… — Eric Ries Copy Share Image
“the Lean Startup is a new way of looking at the development of innovative new products that emphasizes fast iteration and customer… — Eric Ries Dreams Copy Share Image
A lot of entrepreneurs hate big companies. But if you hate them so much, why are you trying to build a new… — Eric Ries Copy Share Image
“we figure out what we need to learn, use innovation accounting to figure out what we need to measure to know if… — Eric Ries Education Copy Share Image
“But everything changed when they made one small tweak to the product. They added to the bottom of every single e-mail the… — Eric Ries Copy Share Image
We need to reengineer companies to focus on figuring out who the customer is, what's the market and what kind of product… — Eric Ries Business Copy Share Image
As you consider building your own minimum viable product, let this simple rule suffice: remove any feature, process, or effort that does… — Eric Ries Copy Share Image
If the plan is to see what happens, a team is guaranteed to succeed - at seeing what happens - but won't… — Eric Ries Education Copy Share Image
In the industrial world we have the problem of having more productive capacity than we know what to do with. That's at… — Eric Ries Copy Share Image
There is no greater country on Earth for entrepreneurship than America. In every category, from the high-tech world of Silicon Valley, where… — Eric Ries America Copy Share Image
“...a long-term reputation is only at risk when companies engage in vocal launch activities such as PR and building hype. When a… — Eric Ries Customer Copy Share Image
The goal of a startup is to figure out the right thing to build-the thing customers want and will pay for-as quickly… — Eric Ries Ambition Copy Share Image
The biggest start-up successes - from Henry Ford to Bill Gates to Mark Zuckerberg - were pioneered by people from solidly middle-class… — Eric Ries Copy Share Image
“In my Toyota interviews, when I asked what distinguishes the Toyota Way from other management approaches, the most common first response was… — Eric Ries Business Copy Share Image
There is much that public policy can do to support American entrepreneurs. Health insurance reform will make it easier for entrepreneurs to… — Eric Ries Business Copy Share Image
There's nothing wrong with raising venture capital. Many lean startups are ambitious and are able to deploy large amounts of capital. What… — Eric Ries Copy Share Image
By the time that product is ready to be distributed widely, it will already have established customers. — Eric Ries Customer Copy Share Image
Most companies are busy making their products worse, not better. Updating is almost always a disaster. — Eric Ries Copy Share Image
When it comes to meritocracy and diversity, the symbolic is real. And that means that simple actions that reduce bias, such as… — Eric Ries Actions Copy Share Image
The problem with entrepreneurship is we are often working really hard producing high quality products that no-one wants. The creation of stuff… — Eric Ries Business Copy Share Image
The big question of our time is not Can it be built? but Should it be built? This places us in an… — Eric Ries Big questions Copy Share Image
Entrepreneurs can't forecast accurately, because they are trying something fundamentally new. So they will often be laughably behind plan - and on… — Eric Ries Copy Share Image
You get a culture of entrepreneurship after you have successfully changed the accountability system so that people can use a better process.… — Eric Ries Accountability Copy Share Image
Entrepreneurs always pitch their idea as 'the X of Y,' so this is going to be 'the Microsoft of food.' And yet… — Eric Ries Business Copy Share Image
It's a really paradoxical thing. We want to think big, but start small. And then scale fast. People think about trying to… — Eric Ries Copy Share Image
The grim reality is that most start-ups fail. Most new products are not successful. Yet the story of perseverance, creative genius, and… — Eric Ries Creative Copy Share Image
Most entrepreneurs don't need as many customers as they think. A lot of people think 10 is too few for a sample.… — Eric Ries Business Copy Share Image
A head start is rarely large enough to matter, and time spent in stealth mode-away from customers-is unlikely to provide a head… — Eric Ries Copy Share Image
Most start-up companies fail and it is smart public policy to help entrepreneurs increase their odds of succeeding. But, the biggest loss… — Eric Ries Business Copy Share Image
“Metcalfe’s law: the value of a network as a whole is proportional to the square of the number of participants. In other… — Eric Ries Copy Share Image
When we're in the shower, when we're thinking about our idea - boy, does it sound brilliant. But the reality is that… — Eric Ries Copy Share Image
In the old economy, it was all about having the answers. But in today’s dynamic, lean economy, it’s more about asking the… — Eric Ries Copy Share Image
