A Start Up is an institution designed to thrive in the soil of extreme uncertainty — Eric Ries Business planning Copy Share Image
“Entrepreneurship is a kind of management. No, you didn’t read that wrong.” — Eric Ries Customer Copy Share Image
Innovation is a bottoms-up, decentralized, and unpredictable thing, but that doesn’t mean it cannot be managed. — Eric Ries Copy Share Image
If we do not know who the customer is, we do not know what quality is. — Eric Ries Customer Copy Share Image
If you can’t out iterate someone who is trying to copy you, you’re toast anyway. — Eric Ries Copy Share Image
Leadership requires creating conditions that enable employees to do the kinds of experimentation that entrepreneurship requires. — Eric Ries Business Copy Share Image
Most phenomenal startup teams create businesses that ultimately fail. Why? They built something that nobody wanted. — Eric Ries Copy Share Image
“The Lean Startup is a set of practices for helping entrepreneurs increase their odds of building a successful startup.” — Eric Ries Business Copy Share Image
The reality is the Lean Startup method is not about cost, it is about speed. Lean startups waste less money, because they… — Eric Ries Copy Share Image
HubSpot has used the lean startup method to build a spectacularly successful company. What I particularly love about HubSpot is that they… — Eric Ries Copy Share Image
When blame inevitably arises, the most senior people in the room should repeat this mantra: if a mistake happens, shame on us… — Eric Ries Copy Share Image
“If you’re commuting to work, you don’t give up because there’s a detour in the road or you made a wrong turn.… — Eric Ries Commuting Copy Share Image
You know how people always talk about how vision is the key to entrepreneurship and perseverance and really seeing what other people… — Eric Ries Copy Share Image
Learning to see waste and systematically eliminate it has allowed lean companies such as Toyota to dominate entire industries. Lean thinking defines… — Eric Ries Copy Share Image
The United States is locked in a new arms race for that most precious resource - the future entrepreneurs upon whom economic… — Eric Ries Copy Share Image
Prove to yourself that your business, in micro-scale at least, creates value. If you believe it, you'll find it that much easier… — Eric Ries Copy Share Image
If your goal is to make money, becoming an entrepreneur is a sucker's bet. Sure, some entrepreneurs make a lot of money,… — Eric Ries Copy Share Image
I can't say I'm not grateful to have journalists writing about me as a genius. But I know it's not true. I'm… — Eric Ries Copy Share Image
The mistake isn't releasing something bad. The mistake is to launch it and get PR people involved. You don't want people to… — Eric Ries Attention Copy Share Image
“I’ve made billions of dollars of failures at Amazon.com. Literally. None of these things are fun, but they also don’t matter. What… — Eric Ries Failure Copy Share Image
The attributes for entrepreneurs cut both ways. You need the ability to ignore inconvenient facts and see the world as it should… — Eric Ries Ability Copy Share Image
Famous pivot stories are often failures but you don't need to fail before you pivot. All a pivot is is a change… — Eric Ries Copy Share Image
“although we write the feedback loop as Build-Measure-Learn because the activities happen in that order, our planning really works in the reverse… — Eric Ries Learning Copy Share Image
There's nothing wrong with raising venture capital. Many lean startups are ambitious and are able to deploy large amounts of capital. What… — Eric Ries Copy Share Image
“waiting too long to release can lead to the ultimate waste: making something that nobody wants.” — Eric Ries Copy Share Image
“Build-Measure-Learn feedback loop is at the core of the Lean Startup model.” — Eric Ries Copy Share Image
Progress in manufacturing is measured by the production of high quality goods. The unit of progress for Lean Startups is validated learning-a… — Eric Ries Copy Share Image
The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated… — Eric Ries Copy Share Image
Entrepreneurship is not really building a product, it's not having an idea, it's not being in the right place at the right… — Eric Ries Copy Share Image
Start-up success is not a consequence of good genes or being in the right place at the right time. Success can be… — Eric Ries Consequence Copy Share Image
Our educational system is not preparing people for the 21st Century. Failure is an essential part of entrepreneurship. If you work hard,… — Eric Ries Copy Share Image
What differentiates the success stories from the failures is that the successful entrepreneurs had the foresight, the ability, and the tools to… — Eric Ries Ability Copy Share Image
When Steve Jobs and Steve Wozniak created Apple computer in a garage in Palo Alto, it heralded the beginning of the PC… — Eric Ries Copy Share Image
“Split testing often uncovers surprising things. For example, many features that make the product better in the eyes of engineers and designers… — Eric Ries Habits Copy Share Image
I actually believed if you work hard enough it was inevitable you'd succeed. Then I lived the 'Social Network' movie, but only… — Eric Ries Copy Share Image
“You cannot be sure you really understand any part of any business problem unless you go and see for yourself firsthand. It… — Eric Ries Business Copy Share Image
Start-ups make so many mistakes that the challenge to identify the root cause of a failure is tough. But believing in your… — Eric Ries Copy Share Image
Building the right product requires systematically and relentlessly testing that vision to discover which elements of it are brilliant, and which are… — Eric Ries Brilliant Copy Share Image
“We have the capacity to build almost anything we can imagine. The big question of our time is not Can it be… — Eric Ries Copy Share Image
Except in very narrow cases, where there's breakthrough science that needs patent production, worrying about competitors is a waste of time. If… — Eric Ries Breakthrough Copy Share Image
