All innovation begins with vision. It’s what happens next that is critical. — Eric Ries Copy Share Image
What if we found ourselves building something that nobody wanted? In that case what did it matter if we did it on… — Eric Ries Budgets Copy Share Image
This is one of the most important lessons of the scientific method: if you cannot fail, you cannot learn. — Eric Ries Copy Share Image
“Startup success can be engineered by following the right process, which means it can be learned, which means it can be taught.” — Eric Ries Success Copy Share Image
We must learn what customers really want, not what they say they want or what we think they should want. — Eric Ries Customer Copy Share Image
Using the Lean Startup approach, companies can create order not chaos by providing tools to test a vision continuously. — Eric Ries Approach Copy Share Image
The way forward is to learn to see every startup in any industry as a grand experiment. — Eric Ries Entrepreneurship Copy Share Image
As you consider building your own minimum viable product, let this simple rule suffice: remove any feature, process, or effort that does… — Eric Ries Copy Share Image
If the plan is to see what happens, a team is guaranteed to succeed - at seeing what happens - but won't… — Eric Ries Education Copy Share Image
We need to reengineer companies to focus on figuring out who the customer is, what's the market and what kind of product… — Eric Ries Business Copy Share Image
“But everything changed when they made one small tweak to the product. They added to the bottom of every single e-mail the… — Eric Ries Copy Share Image
The lesson of the MVP is that any additional work beyond what was required to start learning is waste, no matter how… — Eric Ries Copy Share Image
I bet the people who are in the auto industry right now have more than 10,000 good ideas about what might work… — Eric Ries Copy Share Image
“Startup success is not a consequence of good genes or being in the right place at the right time. Startup success can… — Eric Ries Customer Copy Share Image
At IMVU, the cost of customer acquisition through our five-dollar-a-day AdWords campaign was less than twenty-five cents. Our revenue from those same… — Eric Ries Acquisition Copy Share Image
Products a start-up builds are really experiments…Learning about how to build a sustainable business is the outcome of those experiments [which follow]… — Eric Ries Business Copy Share Image
“After more than ten years as an entrepreneur, I came to reject that line of thinking. I have learned from both my… — Eric Ries Business Copy Share Image
Nowadays people talk about PayPal's founders as prescient geniuses who would inevitably change the world. It was, however, not so obvious that… — Eric Ries Baby Copy Share Image
“The rate of growth depends primarily on three things: the profitability of each customer, the cost of acquiring new customers, and the… — Eric Ries Business Copy Share Image
As an entrepreneur, I knew that if my company failed, I could always try again. So I often felt that the only… — Eric Ries Business Copy Share Image
Here in Silicon Valley, I have taken part in hundreds of conversations trying to convince people to dive in and become entrepreneurs.… — Eric Ries Access Copy Share Image
In my first start-up, I had an initial advertising budget of $5 per day total. That would buy us 100 clicks per… — Eric Ries Advertising Copy Share Image
I would say, as an entrepreneur everything you do - every action you take in product development, in marketing, every conversation you… — Eric Ries Action Copy Share Image
If you don't know who your customer is, you don't know what quality is. — Eric Ries Customer Copy Share Image
It doesn't matter if you call it a boom or a bubble. The startup business moves in cycles, and what goes up… — Eric Ries Copy Share Image
A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty. — Eric Ries Copy Share Image
Customers don't care how much time something takes to build. They care only if it serves their needs. — Eric Ries Care Copy Share Image
Zero invites imagination, but small numbers invite questions about whether large numbers will ever materialize. — Eric Ries Imagination Copy Share Image
Lean thinking defines value as providing benefit to the customer; anything else is waste. — Eric Ries Copy Share Image
“At its heart, a startup is a catalyst that transforms ideas into products.” — Eric Ries Copy Share Image
The only person who can put you out of business, in the early days, is yourself. — Eric Ries Business Copy Share Image
Meritocracy is a good thing. Whenever possibly, people should be judged based on their work and results, not superficial qualities. — Eric Ries Copy Share Image
A solid process lays the foundation for a healthy culture, one where ideas are evaluated by merit and not by job title. — Eric Ries Culture Copy Share Image
I believe for the first time in history, entrepreneurship is now a viable career. — Eric Ries Copy Share Image
By the time that product is ready to be distributed widely, it will already have established customers. — Eric Ries Customer Copy Share Image
Most companies are busy making their products worse, not better. Updating is almost always a disaster. — Eric Ries Copy Share Image
The Lean Startup has evolved into a movement that is having a significant impact on how companies are built, funded and scaled. — Eric Ries Copy Share Image
![“Products a start-up builds are really experiments…Learning about how to build a sustainable business is the outcome of those experiments [which follow] a three-step process: Build, measure, learn.” “[A startup is] … an organization dedicated to creating something new under conditions of extreme…” quote by Eric Ries](https://sms4smile.com/quotes/i/b3d/eric-ries-2911_business_products-a-start-up-builds-are-really-ex_1624709.jpg)
