All Dieter Rams Quotes
- Good design is making something intelligible and memorable. Great design is making something memorable and meaningful. Design
- Good design means as little design as possible. Design
- Question everything generally thought to be obvious. Architect
- Good design is thorough, down to the last detail. Creative
- Good design makes a product understandable. Design
- Good design is innovative Gives a product utility Is aesthetic Makes a product easy to understand Is unobtrusive Is honest Is long-lived Is consistent down… Aesthetic
- Good design is as little design as possible. Less, but better - because it concentrates on the essential aspects, and the products are not burdened… Aspect
- My goal is to omit everything superfluous so that the essential is shown to best possible advantage. Advantage
- Things which are different in order simply to be different are seldom better, but that which is made to be better is almost always different. Almost Always
- Good design is long-lasting! It avoids being fashionable and therefore never appears antiquated.... Antiquated
- As designers we have a great responsibility. I believe designers should eliminate the unnecessary. That means eliminating everything that is modish because this kind of… Believe
- Good designers must always be avant-gardists, always one step ahead of the times. They should – and must – question everything generally thought to be… Able
- I am troubled by the devaluing of the word 'design’. I find myself now being somewhat embarrassed to be called a designer. In fact I… Adjective
- People react positively when things are clear and understandable. Clear
- Having small touches of colour makes it more colourful than having the whole thing in colour. Colour
- We designers, we don't work in a vacuum. We need business people. We are not the fine artists we are often confused with. Artist
- Nothing works without details. They are everything, the baseline of quality Baseline
- My heart belongs to the details. I actually always found them to be more important than the big picture. Nothing works without details. They are… Actually Always
- Good design is thorough down to the last detail - Nothing must be arbitrary or left to chance. Care and accuracy in the design process… Accuracy
- Design should not dominate things, should not dominate people. It should help people. That's its role. Design
- Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it. Design
- You cannot understand good design if you do not understand people; design is made for people. Cannot Understand
- I don't like computers. I still like to do my drawings by hand. Computer
- Products have to be designed in a way that they are comprehensible. Comprehensible
- A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes the… Aesthetic