Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I have come to the conclusion that the… — David Ogilvy Advertising Copy Share Image
“Hard work, says the Scottish proverb, never killed a man. People die of boredom and disease. There is nothing like an occasional… — David Ogilvy Morale Copy Share Image
Repeat your winners. If you are lucky enough to write a good advertisement, repeat it until it stops selling. Scores of good… — David Ogilvy Copy Share Image
Why do eight out of ten new consumer products fail? Sometimes because they are too new. The first cold cereals were rejected… — David Ogilvy Copy Share Image
Most agencies run scared, most of the time. . . .Frightened people are powerless to produce good advertising. . . . If… — David Ogilvy Advertising Copy Share Image
The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a… — David Ogilvy Copy Share Image
If you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or… — David Ogilvy Buying Copy Share Image
The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor.… — David Ogilvy Advertising Copy Share Image
It has taken more than a hundred scientists two years to find out how to make the product in question; I have… — David Ogilvy Advertising Copy Share Image
We exist to build the business of our clients. The recommendations we make to them should be the recommendations we would make… — David Ogilvy Copy Share Image
“The best leaders are apt to be found among those executives who have a strong component of unorthodoxy in their characters. Instead… — David Ogilvy Confidence Copy Share Image
The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising,… — David Ogilvy Advertising Copy Share Image
The business community wants remarkable advertising, but turns a cold shoulder to the kind of people who can produce it. That is… — David Ogilvy Copy Share Image
Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements,… — David Ogilvy Copy Share Image
Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the… — David Ogilvy Advertising Copy Share Image
