“The final test of a leader is the feeling you have when you leave his presence after a conference. Have you a… — David Ogilvy Confidence Copy Share Image
Headlines can be strengthend by the inclusion of emotional words like darling, love, fear, proud, friend and baby. — David Ogilvy Baby Copy Share Image
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals. — David Ogilvy Advertising Copy Share Image
Never use tricky or irrelevant headlines… People read too fast to figure out what you are trying to say. — David Ogilvy Copy Share Image
The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying. — David Ogilvy Excellence Copy Share Image
“Most campaigns are too complicated. They reflect a long list of objectives, and try to reconcile the divergent views of too many… — David Ogilvy Campaigns Copy Share Image
If you always hire people who are bigger than you are, we shall become a company of giants — David Ogilvy Copy Share Image
Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand. — David Ogilvy Copy Share Image
Supposing you've got an acute appendicitis. You've got to be operated on tonight. Would you like to have a surgeon who's read… — David Ogilvy Anatomy Copy Share Image
I never tell one client that I cannot attend his sales convention because I have a previous engagement with another client; successful… — David Ogilvy Advertising Copy Share Image
“It is a good idea to start the year by writing down exactly what you want to accomplish, and end the year… — David Ogilvy Copy Share Image
Nowadays it is the fashion to pretend that no single individual is ever responsible for a successful advertising campaign. This emphasis on… — David Ogilvy Advertising Copy Share Image
Always hold your sales meetings in rooms too small for the audience, even if it means holding them in the WC. 'Standing… — David Ogilvy Copy Share Image
You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they… — David Ogilvy Copy Share Image
“It pays to give most products an image of quality – a First Class ticket. This is particularly true of products whose… — David Ogilvy Copy Share Image
I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which… — David Ogilvy Country Copy Share Image
I figure that my staff will be less reluctant to work overtime if I work longer hours than they do. — David Ogilvy Copy Share Image
There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about… — David Ogilvy Copy Share Image
Madison Avenue is full of masochists who unconsciously provoke rejection by their clients. I know brilliant men who have lost every account… — David Ogilvy Copy Share Image
While you are responsible to your clients for sales results, you are responsible to consumers for the kind of advertising you bring… — David Ogilvy Advertising Copy Share Image
David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote. — David Ogilvy Copy Share Image
There are now unmistakeable signs of a trend in favor of superior products at premium prices. The consumer is not a moron,… — David Ogilvy Consumers Copy Share Image
Develop your eccentricities early, and no one will think you're going senile later in life — David Ogilvy Eccentricities Copy Share Image
Be more ambitious. Don't bunt. When you get a job to do a story or an ad, try and hit the ball… — David Ogilvy Copy Share Image
“Never allow two people to do a job which one could do. George Washington observed, ‘Whenever one person is found adequate to… — David Ogilvy Duty Copy Share Image
“The best way to settle such arguments is to measure the selling effectiveness of your campaign at regular intervals, and to go… — David Ogilvy Copy Share Image
I once used the word OBSOLETE in a headline, only to discover that 43 per cent of housewives had no idea what… — David Ogilvy Copy Share Image
The more informative your advertising, the more persuasive it will be. Before people making a buying decision, they have many questions. For… — David Ogilvy Advertising Copy Share Image
A lot of today's campaigns are based on optimum positioning but are totally ineffective - because they are dull, or badly constructed,… — David Ogilvy Copy Share Image
If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This… — David Ogilvy Advertising Copy Share Image
“Agencies add new services the way universities add new courses. Nothing wrong with that if you also discontinue services which have outlived… — David Ogilvy Education Copy Share Image
It takes uncommon guts to stick to one style in the face of all the pressures to 'come up with something new'… — David Ogilvy Copy Share Image
“On average, helpful information is read by 75 per cent more people than copy which deals only with the product. This ad… — David Ogilvy Copy Share Image
You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual surprise, you… — David Ogilvy Attention Copy Share Image
Most headlines are set too big to be legible in the magazines or newspaper. Never approve a layout until you have seen… — David Ogilvy Appraise Copy Share Image
“The easiest way to get new clients is to do good advertising. During one period of seven years, we never failed to… — David Ogilvy Advertising Copy Share Image
Making the logo twice the size is often a good thing to do, because most advertisements are deficient in brand identification. Showing… — David Ogilvy Copy Share Image
The general advertisers and their agencies know almost nothing for sure, because they cannot measure the results of their advertising. They worship… — David Ogilvy Copy Share Image
A well-run restaurant is like a winning baseball team. It makes the most of every crew member's talent and takes advantage of… — David Ogilvy Advantage Copy Share Image
In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you… — David Ogilvy Business Copy Share Image
