Nobody has ever built a brand by imitating somebody else's advertising. — David Ogilvy Copy Share Image
If you want ACTION, don’t write. Go and tell the guy what you want. — David Ogilvy Action Copy Share Image
The best ideas come as jokes. Make your thinking as funny as possible. — David Ogilvy Comedy Copy Share Image
Lazy and superficial men and women do not produce superior work. — David Ogilvy Feminism Copy Share Image
You aren’t advertising to a standing army; you are advertising to a moving parade. — David Ogilvy Advertising Copy Share Image
You will never win fame and fortune unless you invent big ideas. — David Ogilvy Big idea Copy Share Image
I do not regard advertising as entertainment or an art form, but as a medium of information. — David Ogilvy Advertising Copy Share Image
Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product. — David Ogilvy Copy Share Image
Why should a manufacturer bet his money, perhaps the future of his company, on your instinct? — David Ogilvy Advertising Copy Share Image
Few of the great creators have bland personalities. They are cantankerous egotists, the kind of men who are unwelcome in the modern… — David Ogilvy Advertising Copy Share Image
Agencies which frequently work nights and weekends are more stimulating, more successful - and more profitable. — David Ogilvy Copy Share Image
Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns. — David Ogilvy Advertising Copy Share Image
The best leaders are apt to be found among those executives who have a strong component of unorthodoxy in their character. Instead… — David Ogilvy Best leader Copy Share Image
The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product… — David Ogilvy Advertising Copy Share Image
If you have all the research, all the ground rules, all the directives, all the data - it doesn't mean the ad… — David Ogilvy Copy Share Image
I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid… — David Ogilvy Advertising Copy Share Image
Never stop testing, and your advertising will never stop improving. Testing was used in advertising decades ago. The internet has made testing… — David Ogilvy Advertising Copy Share Image
I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research,… — David Ogilvy Executives Copy Share Image
The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer… — David Ogilvy Copy Share Image
Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should… — David Ogilvy Advertising Copy Share Image
Give people a taste of Old Crow, and tell them it's Old Crow. Then give them another taste of Old Crow, but… — David Ogilvy Advertising Copy Share Image
“The day after a new business presentation, send the prospect a three-page letter summarizing the reasons why he should pick your agency.… — David Ogilvy Business Copy Share Image
“Set yourself to becoming the best-informed person in the agency on the account to which you are assigned. If, for example, it… — David Ogilvy Becoming the best Copy Share Image
“The most effective leader is the one who satisfies the psychological needs of his followers. For example, it is one thing to… — David Ogilvy Democratic leadership Copy Share Image
I have a theory that the best ads come from personal experience. Some of the good ones I have done have really… — David Ogilvy Copy Share Image
Viewers have a way of remembering the celebrity while forgetting the product. I did not know this when I paid Eleanor Roosevelt… — David Ogilvy Copy Share Image
I once found myself conspiring with a British Cabinet Minister as to how we might persuade Her Majesty's Treasury to cough up… — David Ogilvy Advertising Copy Share Image
I always use my clients' products. This is not toady-ism, but elementary good manners. — David Ogilvy Copy Share Image
Ninety-nine percent of advertising doesn't sell much of anything. — David Ogilvy Advertising Copy Share Image
What you say in advertising is more important than how you say it. — David Ogilvy Advertising Copy Share Image
Creativity Is a fancy word for the work we have to do by Friday. — David Ogilvy Creativity Copy Share Image
“Don't bunt. Aim out of the ballpark. Aim for the company of immortals.” — David Ogilvy Baseball Copy Share Image
I prefer the discipline of knowledge to the anarchy of ignorance. — David Ogilvy Anarchy Copy Share Image
