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Christopher Locke

(1947) Writer

6 quotes in 35 categories

Christopher Locke is a writer.

Quick Facts About Christopher Locke

Born: November 12, 1947
Profession: Writer

About Christopher Locke

[Wikidata] American writer... | [Wikipedia] Christopher Locke was an American business analyst, consultant, journalist, author and speaker. He is known as a coauthor of The Cluetrain Manifesto, and author of two other books: Gonzo Marketing: Winning Through Worst Practices, and The Bombast Transcripts: Rants and Screeds of RageBoy. In a Finan

Quotes by Christopher Locke

Best practices usually aren't.

Christopher Locke

Best practices

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TV has the longest recall. You remember what you've seen for longer; it has engagement and emotion. It's the most talked about.

Christopher Locke

Advertising

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Life is too short because we die.

Christopher Locke

Dies

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People finally have permission to be human in the context of their work. That's the real Internet story.

Christopher Locke

Humans

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WE DIE. You will never hear those words spoken in a television ad. Yet this central fact of human existence colors our…

Christopher Locke

Ads

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It's still a lean back, enjoy or a lean forward, be involved, enjoy medium. It's real engagement, real emotion.

Christopher Locke

Advertising

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