Chip Heath Quotes

27 quotes in 273 categories

• Once we know something, we find it hard to imagine what it was like not to know it.
• Most analysts are SO SMART and have amazing ideas, but they can't convey their genius ideas to others.
• This is the biggest problem in analytics today.
• One of my favorite bloggers who can articulate his ideas clearly is Avinash Kaushik. The only problem? His ideas are so awesome his posts are…
• There's no such thing as a passive audience.
• The Aha! experience is much more satisfying when it's preceded by the huh experience.
• Success emerges from the quality of the decisions we make and the quantity of luck we receive. We can't control luck. But we can control…
• Many armies fail because they put all their emphasis into creating a plan that becomes useless ten minutes into the battle
• The more we reduce the amount of information in an idea, the stickier it will be.
• Mental simulation is not as good as actually doing something. But it's the next best thing. And the right kind of a story is a…
• What’s working, and how can we do more of it?
• What’s broken, and how do we fix it?
• Grit is not synonymous with hard work. It involves a certain single-mindedness. An ungritty prison inmate will mount a daring new escape attempt every month,…
• Change is hard because people wear themselves out. And that’s the second surprise about change: What looks like laziness is often exhaustion.
• The more hooks an idea has, the better it will cling to memory.
• What looks like resistance is often a lack of clarity.
• Lots of us have expertise in particular areas. Becoming an expert in something means that we become more and more fascinated by nuance and complexity.…
• What questions do I want my audience to ask?
• When people know the desired destination, they’re free to improvise, as needed, in arriving there.
• When you’re at the beginning, don’t obsess about the middle, because the middle is going to look different once you get there.

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