“Brands have to reduce perceived risk else a generic product will do. It should have an acquired power to influence market. Finally,… — Abraham Varghese Branding Copy Share Image
“If Content is king and Context is queen, then Conversation is the kingdom and Contact information is the currency” — Abraham Varghese Communication Copy Share Image
“Forgiveness is the only lethal weapon which can destroy all evil.” — Abraham Varghese Copy Share Image
“Always remember, Brand exists in the consumers mind, so the brand is owned by the user.” — Abraham Varghese Branding Copy Share Image
