Aaron Levie

All Aaron Levie Quotes

• The business models in enterprise have changed pretty dramatically. A huge problem with enterprise software traditionally has been usually you sell to the customer and… Adopt
• The product that wins is the one that bridges customers to the future, not the one that requires a giant leap. Bridges
• Sometimes things are the way they are and can't be changed, other times it's because no one ever tried. Your job is to find the… Changed
• You'll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research. Brainstorming
• The only way to avoid disruption is to constantly do what you would if you were just starting out. Avoid
• We're enamored with the concept that there's always a price. But sometimes, your goal is to build a great company, not sell it. Build
• The only barrier to entry you can create is to consistently build a great product. Barrier
• Tip: Take the stodgiest, oldest, slowest moving industry you can find. And build amazing software for it. Amazing
• The chance of failure is almost always better than the guarantee of never knowing. Almost Always
• The 10% between 90% done to 100% done takes most of the time, causes most of the stress, but is all of the value. All
• Focus too much on the near-term and you won't get tomorrow's customers, focus too much on the long-term and you won't get today's. Customers
• Better to be right about the trend and wrong about the implementation, than the other way around. Better
• Startups often win because it's easier to see what comes next when you don't have to worry about maintaining what came last. Came
• Why we do what we do: that moment when you get to see the future on your computer screen before the rest of the world. Computer
• Opportunity lives at the intersection of what people need tomorrow and can be just barely built today. Barely
• Start with the assumption that the best way to do something is not the way it's being done right now. Assumption
• That's already been tried before only means the first attempt got it wrong. Attempt
• Better to be too early and have to try again, than be too late and have to catch up. Better
• Innovation is hard because solving problems people didn't know they had & building something no one needs look identical at first. Building
• Entrepreneurship: 10% coach, 20% player, 30% cheerleader, 40% waterboy. Cheerleader
• I think people are always able to achieve more than they think they can. While that’s cliche, I don’t know if managers think about that… Able
• When you're doing something you're passionate about, stress becomes a featurenot a bug. Becomes
• Uber is a $3.5 billion lesson in building for how the world *should* work instead of optimizing for how the world *does* work Billion
• Execute like there's no tomorrow, strategize like there will be. Execute
• Jeff Bezos is opening a retail store and owns a newspaper. Turns out everything we thought about the Internet is wrong. Bezos

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