Audience Quote by Atom Egoyan
“When you make a film like this, you must have the highest expectations of your audience. Having worked in situations where we have the lowest expectations of our audience.”
About This Quote
Source Interview: The Sweet Hereafter Director Talk, 1997
Filmmakers should aim high for audiences, even when expectations are low, to elevate the experience.
In simple terms: Aim high for viewers.
Set high expectations for your audience.
Themes
Mood
Type
When to use this quote
- film festivals
- marketing campaigns
- educational videos
Key Concepts
Questions to Reflect On
- How can you balance ambition with audience readiness?
- What risks come with setting lofty expectations?
High expectations may alienate some viewers.