Hiding Quote by Ari Aster
“If people felt that they were misled with 'It Comes at Night,' they should know that the marketing here is deliberately misleading you in an honest way, in that we're not hiding what isn't there: we're hiding what is there.”
About This Quote
Source Film: It Comes at Night, 2017
Marketing can be intentionally deceptive, presenting truth in a twisted way.
In simple terms: Ads may hide reality creatively.
Key Takeaway
Critically assess marketing claims.
Themes
marketing
deception
media literacy
Mood
critical
skeptical
Type
analytical
cautionary
When to use this quote
- movie reviews
- advertising analysis
- consumer skepticism
Key Concepts
psychology of persuasion
truth manipulation
Questions to Reflect On
- What cues reveal hidden motives?
- How to differentiate creative framing from lies?
A Different Perspective
May conflate artistic intent with deception.
