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“We always think of misdirection as, 'Look over here while I do this over here!' And that's not what it is. You can be looking straight at it, and if you're not thinking about it, you won't process it. I find that fascinating.” quote by Apollo Robbins
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“We always think of misdirection as, 'Look over here while I do this over here!' And that's not what it is. You can be looking straight at it, and if you're not thinking about it, you won't process it. I find that fascinating.”

Apollo Robbins

About This Quote

Source Interview: "The Art of Deception" with Apollo Robbins, 2015

Misdirection works by exploiting inattentional blindness; people miss obvious details when their attention is elsewhere.

In simple terms: People often miss what they look at if they aren't thinking about it.

Key Takeaway

Pay attention to what you see, not just where you look.

Themes

attention perception psychology deception

Mood

curious analytical

Type

observational educational

When to use this quote

  • security checks
  • public speaking
  • driving
  • learning new skills

Key Concepts

inattentional blindness cognitive load visual processing

Questions to Reflect On

  • How does your focus affect what you notice?
  • What can you do to stay aware of hidden details?
A Different Perspective

If the viewer is distracted, even obvious cues can be missed.

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