Create Quote by Antoine Arnault
“I think to create brands such as ours and to develop them takes time, and many people when you ask them what is luxury, they say time. And in a way it's true.”
About This Quote
Source Interview: Luxury Branding, 2018
Luxury is equated with time—building brands and products takes patience and enduring effort.
In simple terms: Luxury is about time and patience.
Invest time to create lasting value.
Themes
Mood
Type
When to use this quote
- product development
- brand building
- customer experience
Key Concepts
Questions to Reflect On
- How does time influence perceived luxury?
- What other factors define a luxury brand?
Time alone does not guarantee luxury without quality.