Alternatives Quote by Anthony de Jasay

If decisions were a choice between alternatives, decisions would come easy. Decision is the selection and formulation of alternatives.

— Kenneth Burke

“Choice can only happen when preferences aren’t outweighed by need.”

— Jane Davis

There are times when the presence of more choices can make us choose things that are not good for us. For me the clearest…

— Sheena Iyengar

The more equally attractive two alternatives seem, the harder it can be to choose between them - no matter that, to the same degree,…

— Edward Fredkin

“when people are given a moderate number of options (4 to 6) rather than a large number (20 to 30), they are more likely…

— Sheena Iyengar

“In his 2004 book The Paradox of Choice: Why More Is Less, psychologist Barry Schwartz makes the case that when one is given more…

— Chris Fussell

There is always a choice, even if the alternatives don't appear to be equal.

— Garth Nix

Too many choices can overwhelm us and cause us to not choose at all. For businesses, this means that if they offer us too…

— Sheena Iyengar

In reality, many choices are between things that are not that much different. The value of choice depends on our ability to perceive differences…

— Sheena Iyengar

When you give people too many choices it makes them hesitate and not buy stuff.

— Guy Kawasaki

It's all about being flexible, and avoiding choices whenever possible. Choices suck, they are inherently limiting.

— Craig Armstrong

“This example highlights two aspects of choice that the standard model of indifference curves does not predict. First, tastes are not fixed; they vary…

— Daniel Kahneman