Capitalization Quote by Anonymous
““techniques 2 ========== The Ultimate Sales Letter: Attract New Customers. Boost your Sales. (Kennedy, Dan S.) - Your Highlight at location 1622-1630 | Added on Friday, 15 August 2014 10:09:51 illustrations, graphics, charts, and photos to help set them apart. CAPITALIZATION — Use capitalization to set off a single (or two or three) word(s) which need extra emphasis. Use sparingly, since oftentimes it's perceived as “shouting.” Captions — These should always be used under illustrations, graphics, charts, and photos, because captions are one of the most often read Copy Cosmetic enhancements when placed next to an””
About This Quote
Source Guide: The Ultimate Sales Letter, Dan Kennedy, 2014
Advises using selective capitalization for emphasis, but warns against overuse that appears shouting.
In simple terms: Use caps sparingly for impact.
Key Takeaway
Emphasize key words without overwhelming.
Themes
communication
design
visual hierarchy
Mood
informative
cautionary
Type
educational
practical
When to use this quote
- advertisements
- presentations
- social media posts
- educational materials
Key Concepts
marketing copy
typography
visual emphasis
Questions to Reflect On
- When is capitalization effective?
- How can you convey emphasis through other design elements?
A Different Perspective
Excessive caps can alienate readers and reduce credibility.
![“In the information age, the barriers [to entry into programming] just aren't there. The barriers are self imposed. If you want to set off and go develop some grand new thing, you don't need millions of dollars of capitalization. You need enough pizza and Diet Coke to stick in your refrigerator, a…” quote by John Carmack](https://sms4smile.com/quotes/img-quotes/20a/john-carmack-15030_age_in-the-information-age-the-barriers-to-e_315133.jpg)
![“Speaking about our largest oil company Rosneft, and I recalled in the beginning that almost 20 percent of it [19.7] belongs to BP. Who's company is that? British Petroleum, isn't it? I suppose that is not bad. I have to tell that British Petroleum's capitalization is significantly related to the…” quote by Vladimir Putin](https://sms4smile.com/quotes/img-quotes/fea/vladimir-putin-261_british_speaking-about-our-largest-oil-company-r_1652269.jpg)
![“Wesco had a market capitalization of $40 million when we bought it [in the early 1970s]. It's $2 billion now. It's been a long slog to a perfectly respectable outcome - not as good as Berkshire Hathaway or Microsoft, but there's always someone in life who's done better.” quote by Charlie Munger](https://sms4smile.com/quotes/img-quotes/c1e/charlie-munger-458_billions_wesco-had-a-market-capitalization-of-40_2073813.jpg)
