““Take the example of sugarcane farmers between harvests, a group Mr. Mullainathan and Mr. Shafir followed in subsequent research. He may not have much money in the weeks leading up to harvest time, but he seems to have all the time in the world. Not so. “In a weird way, that’s the biggest false illusion people have,” Mr. Mullainathan says. “Those farmers sitting on the stoop aren’t doing nothing. They’re churning.” The farmers, in other words, aren’t sitting and relaxing. They are sitting and thinking hard about all of their obligations and how they will meet them.””
