Ask Quote by Anonymous
“As a general rule, if you have a product that doesn't get the job done that a customer is needing to get done, then often you have to offer it for zero. Because if you ask for money for it - because if it doesn't do the job well, they won't pay for it.”
About This Quote
Source Business article "Harvard Business Review", 2015
If a product fails to meet essential needs, offering it for free can be a strategic move to build value.
In simple terms: Give away products that don’t work well.
Key Takeaway
Consider free models for underperforming products.
Themes
product strategy
pricing
customer value
Mood
analytical
pragmatic
Type
business
strategic
When to use this quote
- startup launch
- software services
- hardware sales
- customer acquisition
Key Concepts
value proposition
market fit
Questions to Reflect On
- When is a free model sustainable?
- How to transition from free to paid?
A Different Perspective
Free offerings can devalue perceived worth.
