““An article in the New York Times concluded that, “Television will never be a serious competitor for radio.” If you’re listening to the radio, you can get on and do other things. To experience television, the Times argued, “People must sit and keep their eyes glued on a screen.” Ironically, of course, this was to become the very attraction of the whole system. Nonetheless, it seemed clear to the writer that, “The average American family doesn’t have time for it.” Well, they found time. On average, the average American family went on to squeeze about 25 hours a week from their busy schedules to sit and keep their eyes glued on the television. The fault line in the Times’ assessment of television was to judge it in terms of contemporary cultural values where there seemed to be no place for it. In fact, television was not squeezed into existing American culture: it changed the culture forever. After the arrival of television, the world was never the same place again. Television proved to be a transformative technology, just as print, the steam engine, electricity, the motorcar and others before it had been.””