Assignment Quote by Annie Leibovitz
“When you are on assignment, film is the least expensive thing in a very practical sense. Your time, the person's time, turns out to be the most valuable thing.”
About This Quote
Source Interview: Photographer Annie Leibovitz, 2015
Time and human attention are more costly than any material resource in creative work.
In simple terms: People’s time is the most valuable asset.
Prioritize and respect others’ time.
Themes
Mood
Type
When to use this quote
- project planning
- team meetings
- creative assignments
- budgeting
Key Concepts
Questions to Reflect On
- How can you measure the true cost of time in a project?
- What steps can you take to protect others’ time?
Assumes all contexts value time equally, which may not hold.