Argument Quote by Anita Roddick
“My argument is: keep the bloody bottom line at the bottom. That's where it should be.”
About This Quote
Source Book: Business Ethics by Anita Roddick, 1995
She argues that profit should be placed last, emphasizing ethical priorities over financial gain.
In simple terms: Put profit at the bottom of priorities.
Key Takeaway
Prioritize ethics before profit.
Themes
ethics
profit
values
Mood
inspirational
thoughtful
Type
philosophical
practical
When to use this quote
- startup planning
- budget allocation
- brand positioning
Key Concepts
social entrepreneurship
corporate responsibility
bottom line
Questions to Reflect On
- Can a business thrive without profit as a primary driver?
- How do you balance ethical goals with financial realities?
A Different Perspective
Profit focus can jeopardize long‑term sustainability.
