Ability Quote by Andy Jassy
“Invention requires two things: One, the ability to try a lot of experiments, and two, not having to live with the collateral damage of failed experiments.”
About This Quote
Source Keynote: Innovation Summit, 2022
Innovation needs many experiments and freedom from the fallout of failures.
In simple terms: Try many ideas and avoid being burdened by failed ones.
Encourage experimentation without fear of collateral damage.
Themes
Mood
Type
When to use this quote
- R&D labs
- product development
- prototype testing
- fail fast culture
Key Concepts
Questions to Reflect On
- How do you balance experimentation with resource constraints?
- What safeguards prevent harmful failures?
Too much freedom can lead to wasteful trials.