““Almost every major textual initiative today is structured around three overlapping notions of sharing: commonality, transferability, and sociability. We want other people to read the same thing we are reading (commonality); we want to be able to send other people what we are reading (transferability); and we want to be able to talk to other people about what we are reading (sociability). “Social reading” is shaping up to be the core identity, or ideology if you will, of digital media. I say ideology because there is also something duplicitous about the new commitment to sharing. Never before has the proprietary relationship to reading and ideas been more in force. Sharing texts has never been more popular—and illegal.””