Being yourself Quote by Aliza Sherman
“To utilize social media tools effectively and properly, you must absolutely generate spontaneous communications in direct response to what others are saying or to what is happening in that moment. Be yourself. Be conversational. Be engaged.”
About This Quote
Source Book: Social Media Marketing All-in-One For Dummies by Jan Zimmerman & Deborah Ng, 2013
Authentic, timely engagement on social platforms builds genuine connections and trust.
In simple terms: Engage authentically and instantly.
Be present and conversational online.
Themes
Mood
Type
When to use this quote
- product launches
- customer support
- community building
Key Concepts
Questions to Reflect On
- How can you balance spontaneity with brand consistency?
- What tools help you respond quickly?
Over‑emphasis on spontaneity may reduce strategic planning.