Actor Quote by Alexandra Byrne
“Usually when you start the characters, the first thing is the script. Your design work is about telling the story. It's later that casting comes into play, but it's a huge component.”
About This Quote
Source Interview: Costume Design Talk, 2015
Design begins with narrative intent; visual storytelling follows the script, with casting later shaping the final vision.
In simple terms: Design starts with story, then visuals.
Prioritize story before visual decisions.
Themes
Mood
Type
When to use this quote
- film production
- stage design
- advertising
- brand development
Key Concepts
Questions to Reflect On
- How do you balance script fidelity with visual innovation?
- What role does casting play in your design process?
Casting can limit design flexibility if not aligned early.