Brave new world Quote by Aldous Huxley
““Within the next generation I believe that the world’s rulers will discover that infant conditioning and narco-hypnosis are more efficient, as instruments of government, than clubs and prisons, and that the lust for power can be just as completely satisfied by suggesting people into loving their servitude as by flogging and kicking them into obedience. In other words, I feel that the nightmare of Nineteen Eighty-Four is destined to modulate into the nightmare of a world having more resemblance to that which I imagined in Brave New World.””
About This Quote
Source Book: Brave New World by Aldous Huxley, 1932
Future governance may rely on psychological conditioning rather than overt force, making obedience feel like love.
In simple terms: Control through desire instead of punishment.
Key Takeaway
Recognize how subtle persuasion shapes behavior.
Themes
power
control
psychology
freedom
society
Mood
cautious
critical
reflective
Type
philosophical
warning
When to use this quote
- political campaigns
- advertising
- education systems
- corporate culture
Key Concepts
behavioral conditioning
soft power
authoritarianism
Questions to Reflect On
- How do we guard against loving our own servitude?
- What signs reveal covert conditioning?
A Different Perspective
Such methods can erode genuine autonomy and critical thought.
![“In other words, I feel that the nightmare of Nineteen Eighty-Four is destined to modulate into the nightmare of a world having more resemblance to that which I imagined in Brave New World..." [Quote taken from Aldous Huxley's letter to George Orwell 21 October, 1949]” quote by Aldous Huxley](https://sms4smile.com/quotes/img-quotes/1bb/aldous-huxley-97_brave-new-world_in-other-words-i-feel-that-the-nightmare_71691.jpg)
![“Everybody wants power. Power in some form or other. [...] Some people want power to persecute other human beings; you expend your lust for power in persecuting words, twisting them, molding them, torturing them to obey you.” quote by Aldous Huxley](https://sms4smile.com/quotes/img-quotes/368/aldous-huxley-97_lust-for-power_everybody-wants-power-power-in-some-form_454453.jpg)
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