“The society of merchants can be defined as a society in which things disappear in favor of signs. When a ruling class measures its fortunes, not by the acre of land or the ingot of gold, but by the number of figures corresponding ideally to a certain number of exchange operations, it thereby condemns itself to setting a certain kind of humbug at the center of its experience and its universe. A society founded on signs is, in its essence, an artificial society in which man's carnal truth is handled as something artificial.”
![“[Footnote:] Pliny the Elder described a Whale called "Balaena or Whirlpool, which is so long and broad as to take up more in length and breadth than two acres of ground." This brings up again the old question: Are the classics doomed? Our ancestors believed that four years of this sort of…” quote by Will Cuppy](https://sms4smile.com/quotes/img-quotes/1c1/will-cuppy-7569_acres_footnote-pliny-the-elder-described-a-wha_84284.jpg)
