““Atheists tend to pity the inhabitants of religiously dominated societies for the extent of the propaganda they have to endure, but this is to overlook secular societies’ equally powerful and continuous calls to prayer. A libertarian state truly worthy of the name would try to redress the balance of messages that reach its citizens away from the merely commercial and towards a holistic conception of flourishing. True to the ambitions of Giotto’s frescoes, these new messages would render vivid to us the many noble ways of behaving that we currently admire so much and so blithely ignore. We simply will not care for very long about the higher values when all we are given to convince us of their worth is an occasional reminder in a modestly selling, largely ignored book of essays by a so-called philosopher – while, in the city beyond, the superlative talents of the globe’s advertising agencies perform their phantasmagorical alchemy and set our every sensory fibre alight in the name of a new kind of cleaning product or savoury snack.””