Beauty Quote by Adam M. Grant
““In three studies, gender expert Jennifer Berdahl found that sexual harassment isn’t primarily motivated by sexual desire: Women who meet feminine standards of beauty don’t experience the most harassment. Instead, “it is motivated primarily by a desire to punish gender-role deviants and, therefore, is directed at women who violate feminine ideals.” Women who were “assertive, dominant, and independent” faced the most harassment, particularly in male-dominated organizations. Sexual harassment, she concludes, is mostly targeted toward “uppity women.””
About This Quote
Source Research article: “The Gendered Dynamics of Harassment,” 2020
Harassment often punishes women who defy traditional gender roles, especially assertive ones.
In simple terms: Harassment targets women who break feminine norms.
Promote inclusive cultures that value diverse expressions of gender.
Themes
Mood
Type
When to use this quote
- corporate
- academic
- legal
Key Concepts
Questions to Reflect On
- How can organizations protect assertive women?
- What policies reduce gender‑role policing?
Addressing harassment requires systemic change, not just awareness.