Absolutes Quote by Ad Reinhardt
“The one object of fifty years of abstract art is to present art-as-art and as nothing else, to make it into the one thing it is only, separating and defining it more and more, making it purer and emptier, more absolute and more exclusive - non-objective, non-representational, non-figurative, non-imagist, non-expressionist, non-subjective. the only and one way to say what abstract art or art-as-art is, is to say what it is not.”
About This Quote
Source Essay: Art Theory, 1960s, by Ad Reinhardt
Abstract art seeks to strip away representation, presenting pure visual form as its own reality, increasingly minimal and exclusive.
In simple terms: Abstract art is pure form without representation.
Embrace minimalism and focus on essence.
Themes
Mood
Type
When to use this quote
- gallery curation
- art education
- design critique
- personal reflection
Key Concepts
Questions to Reflect On
- How does removing representation affect viewer engagement?
- Can pure form convey meaning?
May become overly detached from emotional resonance.