Space is not a two-year objective. It used to be, in the early '60's, we had this eye candy of Mercury and Gemini and Apollo and every year we would do something more and more and it met those needs.… — Peter Diamandis Copy Share Image
“The year-one objective for a company in a new market is to drive or grow adoption of this market. The limited demand-creation activities the company engages in are focused on (1) customer education about the new market and (2) turning… — Steven Gary Blank Copy Share Image