“The reader is someone with an attention span of about 30 seconds.” — William Zinsser Copy Share Image
“Look for the clutter in your writing and prune it ruthlessly. Be grateful for everything you can throw away. Reexamine each sentence you put on paper. Is every word doing new work? Can any thought be expressed with more economy?… — William Zinsser Copy Share Image
“But the secret of good writing is to strip every sentence to its cleanest components. Every words that serves no function, every long word… — William Zinsser Copy Share Image
No one has something original or important to say will willing we run the risk of being misunderstood; people who write obscurely are either… — William Zinsser Copy Share Image
Avoid the ecstatic adjectives that occupy such disproportionate space in every critic's quiver - words like "enthralling" and "luminous." — William Zinsser Copy Share Image
Scholarship hath no fury like that of a language purist faced with sludge. — William Zinsser Copy Share Image
Clutter is the official language used by corporations to hide their mistakes. — William Zinsser Copy Share Image
Keep your paragraphs short. Writing is visual - it catches the eye before it has a chance to catch the brain. — William Zinsser Copy Share Image
Never hesitate to imitate another writer - every person learning a craft or an art needs models. Eventually you'll find your own voice and… — William Zinsser Copy Share Image
Abraham Lincoln and Winston Churchill rode to glory on the back of the strong declarative sentence. — William Zinsser Copy Share Image
Writing organizes and clarifies our thoughts. Writing is how we think our way into a subject and make it our own. Writing enables us… — William Zinsser Copy Share Image
Rewriting is the essence of writing well - where the game is won or lost. — William Zinsser Copy Share Image
Clear thinking becomes clear writing; one can't exist without the other. — William Zinsser Copy Share Image
